What Is Your Brand's Voice And Tone? Before you write a single caption or approve a single reply, you should ask one question, does your brand have a voice or does it just have opinions floating in your head. Someone comments on your Instagram post at 11pm on a Saturday and the person replying isn't you, it's an intern or a new hire two weeks into the job, and they don't know what to say and th
What Is Brand Positioning? Every product on a shelf, in an app store or on a search results page is fighting for the same three seconds of attention and positioning is the only thing that decides who actually wins it. You've already figured out what your brand is and what problem it solves and who you're solving it for, and none of that matters if your customer can't place you anywhere specific
Marketing vs Branding: What's Actually The Difference? Marketing and branding get used so interchangeably in job titles, agency pitches and every second LinkedIn post that most people never actually stop to ask where the line between them sits, and that's a problem because the two words don't mean the same thing at all, even though they get treated like synonyms in casual conversation. You'll
How To Get Your X Account Unbanned For Every Suspension Type? This is the second post in a series I'm running on X's suspension problem. The first one covers my own case in detail, banned twice for the same reason, won the first appeal and lost the second one with almost the same explanation both times. This post zooms out from that. It's a full breakdown of every major suspension type on X, what
I Read 100 X Suspension Stories So You Don't Have To X banned my account twice in three weeks for the same reason and that alone should tell you something is broken somewhere in the process. The first time I appealed, X restored the account in three days and said flat out there was no violation. The second time an almost identical suspension notice landed in my inbox and I sent almost the identic
Who Is Your Target Audience and how to determine them? If you have understood why your brand exists and what problem you are gonna take on, determining the target audience is the logical next step, your target audience is the one you are making content for in the hope of converting them into paying customers somewhere down the line.As soon as you can form an idea of an ideal audience for your b
What Problem Does Your Brand Solve? Everything exists for a reason and a brand is not any different. Each company you encounter if you look outside the screen you are reading this on solves some kind of problem so before you start marketing, ask your self What Problem Does Your Brand Solve?Problems are natural and you can't and shouldn't monetize that. Solution is the reason why you see hordes
What is a brand? Before you think about SEO, Social Media and any other form of marketing, you should ask one question, what is a brand?A brand is simply a perception of your business, product, service in your customer mind. The associated feeling they get when your name is brought up in a conversation is what can be called a brand.I took a look at several different meanings when I was researchi
Does Business Listing Submission Get Indexed? Short Answer - Yes, Long Answer - You'll have to ensure your profile is present on sites which actually get indexed.So, You have made your profile on platforms like Facebook, Instagram after learning about Off-Page SEO but if you can simply make your presence available in those platforms, your competitors can do it too. Th
How To Build Backlinks For A New Website So you have created a new website and is now looking for building some new backlinks for your website. You might be working on your own website or for a client and stats like DA, PA, keywords are all showing zero but there is a small section lingering on the same tool which is known as backlinks. Y
