What Is Your Brand’s Voice

What Is Your Brand’s Voice And Tone? Before you write a single caption or approve a single reply, you should ask one question, does your brand have a voice or does it just have opinions floating in your head.…

What Is Brand Positioning?

What Is Brand Positioning? Every product on a shelf, in an app store or on a search results page is fighting for the same three seconds of attention and positioning is the only thing that decides who actually wins…

Marketing vs Branding: What’s Actually The Difference?

Marketing vs Branding: What’s Actually The Difference? Marketing and branding get used so interchangeably in job titles, agency pitches and every second LinkedIn post that most people never actually stop to ask where the line between them sits, and…