What Is Link Building ?

Link Building can be termed as the concept of acquiring quality backlinks ( links from other sites ) to your own. Any link which is relevant, contextually correct and helps users navigate the web easily and solve their queries can be termed as quality backlinks and the process to acquire the same is called link building. It remains the core concept of SEO and even after the emergence of AI driven search engines, remains the very pillar on which the whole web and particularly SEO is standing upon. 

Why is Link Building Required For Websites ?

Think of your website as a separate identity of yourself and how it would take you to move up the corporate ladder. If you have your skillset figured out alongside your technical prospect, all you need are right people to guide you to a better position which is the same case for website which can have good content (On-page SEO) along with perfect technical SEO ensuring the website crawling across the whole web, than the only thing remaining is it’s Off-page SEO and Link Building.

Think of the right people as links and the more relevant it is to what you are aiming for, the more it’ll be useful to you to improve your position in SERP. You can and will know many people in life but only a handful of them will impact your life at least in the corporate world which brings us to our main topic 

What is a Backlink ?

Whenever you place a link of your website to any other place on the web where it looks natural and helps users and the site admins allow it, it is simply counted as a backlink. Backlink can be of many type but to summarise it all at least for a beginner, they have some basic attributes like

1. Nofollow and DoFollow

  • It simply means what the site owners want the search engine to treat the link in respect to. If there’s no attribute like NoFollow in the meta of the webpage, you are good to go, otherwise Google will treat the link as only a guiding tool and not a reference for the content and won’t pass what is called Link Juice to your website.

2. Authority

  • Don’t overthink it, it simply means how authoritative the link is in respect to any other link. Like getting embraced by a senior manager in a public setting in comparison to an executive does have its quirks. Not saying the executive doesn’t hold any power but intuition is too big a thing here to know which one will be preferred.

3. Link Placement

  • It simply means where is your link placed in the content you are getting the backlink from. If it’s in front and center, it’s better and if it’s hidden near the rear, you have to fear (You don’t have to, it’s just an expression). A CV on top of a stacked list does have a better chance of getting noticed and getting selected, not because others were of lower quality, it’s just because of placement
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4. Anchor Text

  • The text on which the link is added over is called the anchor text. The anchor text should be a natural part of one particular content and not forced over to hyperlink the keyword. 

How To Do Link Building Without Any Tool ?

Now the main query still remains which is how to build links to your website and the simple answer is

Talk and show things you know and get mentioned by the people who are already established in the field

It Forms the basis of link building. Anything more than this is just a facade. Build upon this foundation even as you move to advanced stages to get much better backlinks from a much reputed source and keep everything the same. But how to do the same because if you search for this on any big platform, this section of theirs would have multiple hyperlink to their tools which is not an issue but definitely a hurdle for someone just getting started so let’s check the simple way

1. Steal your competitors link

  • If you are a photographer in New York who does newborn or maternity photography, it’s good to get featured in “Best Photographer in New York” and If you see your competitors getting featured in any such list, contact the same website and ask your content to be added onto the same list. Just check the same in Google and make a lnote of website as it can benefit your local seo link building

2. Becoming the source of Good content

  • 80% of your content should be for your audience no matter which industry you belong to while only 20% of the same should be for the promotion of your product or services. In short, make content to help your audience, get it linked by multiple outlets as anyone in your sector would like to link to a report or research which helps their own audience and then internal linking your said content to whatever products or services you wanna sell.

 

3. Reusing your content in multiple formats 

  • Set a topic you wanna focus upon, write about it on your website, summarise the content in slides and make PPT about it and share them on multiple websites. Use the right title and description and you’ll get link from at least one of those sites. The same can be repeated for Instagram, LinkedIn and whichever content you wanna aim for. The next technique is closely related to this

4. Building an audience

  • Your audience aren’t just nobody, If they are reading your content, they are related to your sector so utilise them. 99% of your audience might just be getting started but 1% of them might just be in a position better than yours and can link your content on their website. There’s no downside to this so keep aiming for your audience’s attention.

5. Build Relations

  • This might seem like the previous point but the aim in this one is to have good relations with people already established in the sector. It can be a simple comment on their public LinkedIn profile which can turn into years of trust through personal chats creating multiple linkable content but the key thing here is to be humble and know where you stand on the chain. If you are a random nobody, creating relationships is hard so aim for a good foundation first and then start a formal relationship giving something first and expecting nothing in return.

How To Do Link Building For New Websites

Remember our example about the guy looking to move up the corporate ladder, the guy needs a good foundation to get noticed and multiple industry relations but who will embrace a man who hasn’t done anything on his own. The same is the case for your website which needs to get its foundation figured out before it starts outreach or building relations. Many new age startups outsource link building to link building companies but I wouldn;t recommened doing so. Just Start writing content, talk about things you want people to know with data and stats and just let the technical part allow anyone to crawl your content and you’ll be good to go without any outreach in your life, that’s it.

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