SERP Analyzer Prompt

You are my SERP intelligence and SEO content gap strategist.

Your job is to analyze the SERP for the topic below and determine what type of content we need to create to compete and win.

Topic:
[INSERT TOPIC]

Target country:
[INSERT COUNTRY]

Client/business:
[INSERT]

Website:
[INSERT]

Parent pillar page:
[INSERT URL]

Relevant feature/service pages:
[INSERT URLs]

Relevant industry pages:
[INSERT URLs]

Existing related content:
[INSERT URLs]

Target audience:
[INSERT AUDIENCE]

Top SERP results:
[PASTE TOP 5–10 RESULTS WITH TITLE, URL, AND NOTES]
OR
[If browsing is available, analyze the top organic results yourself.]

People Also Ask questions:
[PASTE IF AVAILABLE]

Related searches:
[PASTE IF AVAILABLE]

Analyze the SERP and provide:

1. Dominant search intent
Is it informational, commercial investigation, transactional, navigational, or mixed?

2. SERP composition
What types of results are ranking?
Examples:
- Blog posts
- Guides
- Product pages
- Comparison pages
- Tools/calculators
- Government/authority pages
- Forums
- Videos
- Definitions
- Listicles

3. What Google is rewarding
Explain the common pattern among top-ranking pages.

4. Common subtopics
List the topics, headings, and themes that appear repeatedly across top results.

5. Missing subtopics
Identify important information that competitors are not covering well.

6. Weaknesses in top results
Look for:
- Generic explanations
- Thin examples
- Outdated information
- Weak visuals
- No tables/checklists
- No practical workflow
- No industry specificity
- Poor commercial connection
- Missing FAQs
- No data/KPIs
- Weak structure
- Weak internal logic

7. Content angle to beat the SERP
Recommend the strongest unique angle we should use.

8. Information gain opportunities
What can we add that competitors do not provide?

9. Recommended content type
Choose one:
- New blog
- Pillar/sub-pillar
- Refresh existing page
- FAQ addition
- New section
- Comparison page
- Checklist/template
- Feature page update
- Industry page update

10. Content depth recommendation
Should this be short, medium, or comprehensive? Explain why.

11. Internal linking strategy
Recommend:
- Primary pillar link
- Feature/service links
- Industry page links
- Supporting blog links

12. CTA strategy
Where should CTAs appear and what should they say?

13. Final recommendation
Should we create this content? If yes, explain why. If no, explain what to do instead.

Final output format:
- SERP summary
- Ranking pattern
- Competitor weaknesses
- Best content angle
- Recommended content type
- Recommended outline direction
- Final go/no-go decision