SERP Analyzer Prompt
Ranking content is not just about writing articles, it’s about understanding what Google is already rewarding.
This prompt helps you perform a deep SERP analysis using tools like ChatGPT to identify:
- Search intent
- Content gaps
- Ranking patterns
- Opportunities to outperform competitors
- Top-ranking pages
SERP Analyzer Prompt (Copy & Use)
You are my SERP intelligence and SEO content gap strategist. Your job is to analyze the SERP for the topic below and determine what type of content we need to create to compete and win. Topic: [INSERT TOPIC] Target country: [INSERT COUNTRY] Client/business: [INSERT] Website: [INSERT] Parent pillar page: [INSERT URL] Relevant feature/service pages: [INSERT URLs] Relevant industry pages: [INSERT URLs] Existing related content: [INSERT URLs] Target audience: [INSERT AUDIENCE] Top SERP results: [PASTE TOP 5–10 RESULTS WITH TITLE, URL, AND NOTES] OR [If browsing is available, analyze the top organic results yourself.] People Also Ask questions: [PASTE IF AVAILABLE] Related searches: [PASTE IF AVAILABLE] Analyze the SERP and provide: 1. Dominant search intent Is it informational, commercial investigation, transactional, navigational, or mixed? 2. SERP composition What types of results are ranking? Examples: - Blog posts - Guides - Product pages - Comparison pages - Tools/calculators - Government/authority pages - Forums - Videos - Definitions - Listicles 3. What Google is rewarding Explain the common pattern among top-ranking pages. 4. Common subtopics List the topics, headings, and themes that appear repeatedly across top results. 5. Missing subtopics Identify important information that competitors are not covering well. 6. Weaknesses in top results Look for: - Generic explanations - Thin examples - Outdated information - Weak visuals - No tables/checklists - No practical workflow - No industry specificity - Poor commercial connection - Missing FAQs - No data/KPIs - Weak structure - Weak internal logic 7. Content angle to beat the SERP Recommend the strongest unique angle we should use. 8. Information gain opportunities What can we add that competitors do not provide? 9. Recommended content type Choose one: - New blog - Pillar/sub-pillar - Refresh existing page - FAQ addition - New section - Comparison page - Checklist/template - Feature page update - Industry page update 10. Content depth recommendation Should this be short, medium, or comprehensive? Explain why. 11. Internal linking strategy Recommend: - Primary pillar link - Feature/service links - Industry page links - Supporting blog links 12. CTA strategy Where should CTAs appear and what should they say? 13. Final recommendation Should we create this content? If yes, explain why. If no, explain what to do instead. Final output format: - SERP summary - Ranking pattern - Competitor weaknesses - Best content angle - Recommended content type - Recommended outline direction - Final go/no-go decision
How to Use This Prompt ?

Pro Tips for Better SERP Analysis
- Analyze at least top 5–10 results
- Include People Also Ask questions
- Look for patterns, not isolated pages
- Focus on information gaps, not just keywords