Marketing Launchpad

Marketing Launchpad

You might have reached here from one of the nodes of the 0 to 1 Journey and are probably wondering what this page is for. First of all, allow me to welcome you to our marketing Launchpad which is a 0 to 1 journey for everyone beginning their career in digital marketing, especially SEO.

Who Is 0 to 1 Journey For?

This page has been made to specially cater to people who are starting or are planning to start their career in Digital Marketing and want to either get prepared for their interview or refresh their understanding on lesser known topics that connects two ideas they might not be finding any connection in.

For example you won’t be able to grasp the concept of betrayal of a character in season 3 unless you have seen his disapproval of a decision in season 2. You can follow the story from season 3 too but it’s just better to relate concepts and improve your overall understanding of the subjects rather than being specialist in isolation.

How To Use Marketing Launchpad?

The best way is to follow the timeline from absolute scratch completing your curiosity in a chronological manner as it’ll build your understanding of the subject in the best way possible but we all know that’s now how learning usually takes place.

In the real world, we tend to jump around topics and find the loosely connected thread somewhere down the line so if you are built like that, you can find the topics, the phase it is a part of and the prerequisites for the same along with their reading time and difficulty of the topic. You should be able to understand all the concepts before the one you are reading and move towards the next section after it.

How To Use Marketing Resources?

Many of the nodes in the journey are also present with a section called marketing resources which as is obvious provides the associated resources you can utilise to maximize your learning.

They range from simple prompts, sites for backlinks when you’ll wander around the off page journey, templates to make your work easier and much more. You have the option to also purchase the premium version of resources which I won’t recommend in initial phase of your learning, the free resources are more than enough to for beginners to handle majority of the tasks given to them as SEO intern or Digital Marketing interns.

Why Psyden Crafts?

All of the pages you can find on this page have been made from my 2 years of experience and are purely written by hand, are research based and based upon multiple projects I’ve handled over this time.

As much of the content for example like “What is SEO” has already been answered a million times over the web, we won’t waste time answering the same in the traditional sense as that will not only hamper our own page rankings but the readers’ time too.

Instead what we’ll focus on are the semantics of the node, actual use cases relating it to a real world project you can check out and would never have to search for the same question ever again.

The journey will start from ‘0’ which will be the very first blog wherein we’ll learn about what a brand actually is along with branding, it’s relation with marketing and then it’ll travel from there covering aspects like topical authority and how important it is to denote some initial topics to your brand instead of just keywords or why terms like GEO, AEO are much more closer to brand marketing outside your website ecosystem and not same as SEO.

The journey will also cover aspects like various social media initial setups and off page SEO and which of them actually impacts the needle with live results from our own brand.

The journey will come to halt with the final blog which will talk about How to get your first customer or audience who isn’t a FFF (Family, Friend or a Fool) as you shouldn’t aim for someone in your circle to be a part of your audience and neither your content should rely upon attracting a fool as that is neither ethical, nor sustainable unless you frequently change your offerings and brand identity which although technical possible isn’t something I’d personally recommend. And with that, start your journey and go from 0 to 1 in digital marketing with Psyden Crafts.